It was 3:00 in the afternoon last Wednesday when my 8 year-old daughter called me at the office and asked me if I was close to my computer. There was no hello. There was no how is your day going? Not even a “what time will you be home?” Just a “you have to see this!”
She sent me to YouTube to watch a video. We watched it at the same time and laughed. Watched it again together and laughed…and again. When I got home, we watched it six more times before bed. And before that, she had called all of her friends and had them looking at it too. Talk about power! Talk about reach!
Social media is power. Charlie represents reality tv on demand. Not only do you have to watch it over and over again. You are almost forced to share it because it is just too good to leave behind. Take it from someone who has served as a marketing professional for almost 20 years, there are plenty of instances where you are forced to stick your finger back into a mouth for a laugh, cry or scream in an effort to evoke emotion. That said, for someone who has been on both ends of the finger, I would rather be the one biting it!