Identity
  • About
    • Who We Are
    • Culture
    • The Identity Way
    • Careers
    • Apprenticeship Program
  • Team
  • Capabilities
    • Overview
    • Modern PR Mix
    • Our Process
  • Expertise
    • Detroit
    • Chicago
    • Real Estate
    • Professional Services
    • Retail & Restaurants
    • Hospitality
    • Automotive
    • Attractions
    • Technology
    • Education
    • Nonprofit
    • Cannabis
  • Case Studies
  • Blog
  • Contact

Re: Starbucks Marries Social Media and Traditional Marketing


By: Andrea Trapani

From a reader:

Hey, I remember reading your post the other day about Starbucks attempts to create a mass marketing campaign on Twitter. I recently got a chance to interview and report on an activist filmmaking group that hijacked the hashtags that Starbucks was using and turned the company’s own marketing campaign into a protest against it, forcing Starbucks to end its contest prematurely.

Anyway, I thought this was something you and your readers would find interesting.

Take care,
Simon

Previous Post Next Post

recommended posts

April 20, 2023
4 Reasons to Elevate In-House Comms and Marketing with a PR Partner
web traffic google analytics 4
January 17, 2023
Updating To Google Analytics 4: Why You Should Make The Change Now
MORE BLOG POSTS
Identity
  • Sitemap
  • Privacy Policy

Our site uses cookies. To find out more about the cookies we use, see our Privacy Policy.