Re: Showing a Different Side
By: Andrea Trapani
I agree, Paul. This points to a lesson in marketing communications: Don’t be afraid to show your audience who you really are. People connect with realness…and they see right through put-on image-making. There is a fine line between being yourself for realness’s sake and being who you think people want you to be. The latter might be safer, but the former resonates better. No matter which side you fall on politically, for one brief moment on one night, you were able to say, “That other guy is likeable.” In today’s emotionally charged political environment, that’s saying a lot.