To varying degrees, folks around the office have been talking a lot about “personal branding” these days. As the expression suggests, this is the business—and the art—of branding the individual, as opposed to (or in addition to) branding a company. A company may have a brand, but so too does/should the CEO of that company. Or, to take a more recent and local example, the Detroit Pistons have a brand, but so does Allen Iverson. Do they match? If this was your company, would you want a rogue personal brand jeopardizing that of the company?
For many entrepreneurs, speakers, authors, personalities, consultants, etc., there really is no company, other than the individual, so personal branding takes on a whole new level of importance.
I know of no one that pursues this concept with more energy and passion than Hajj Flemings, author of the Brand Yu Life and the brains behind “Brand Camp.” If this sort of thing interests you, you will enjoy getting to know Hajj and his work. I know Brandon has. Follow him on Twitter as well.
If this is something of concern to you or your company, we should talk.