Marketing’s Magical Journey
By: Andrea Trapani
What does former Journey frontman Steve Perry have to do with marketing? Well, here…let Mitch Joel explain:
Besides the wonderful points made in the presentation, what is also worth mentioning is the value of brand consistency. Steve Perry WAS Journey, right? When he left, the band was basically done. No amount of imitation, while masterfully done in this case, can replace the original brand.
Bands are brands. Among the many things they have in common is the cult of personality. In many cases, people are brand ambassadors. Microsoft is known for Bill Gates; Apple for Steve Jobs. Pearl Jam for Eddie Vedder; the Police for Sting. This is just another example of the branding lessons we can glean from rock and roll marketing.
Mitch joins a powerhouse cast of presenters at Brand Camp University 2009. They’re lucky to have him.