
Identity Gives Back: The Mutt March
By: Mark Winter
In the second initiative of Identity’s 2011 charitable giving campaign, we formed the Identity “Paw Patrol” to participate in the Mutt March to benefit the Michigan Humane Society. The Identity team participated in several activities prior to walking in the event to raise funds, including a bake sale and a “cutest pet” contest held on our blog. In the end, more than 45 people represented the Identity Paw Patrol team during the walk, and we raised more than $3,800 for the Michigan Humane Society.
In the fall, Identity will be back on the giving bandwagon, donating time and funds to our third and final initiative of the year, benefiting Inkster-based Starfish Family Services (disclosure: Starfish is a client).