Identity Announces Four New Promotions to Start 2019


By: Andrea Trapani

At Identity, an important part of our Biannual Meetings involves celebrating the individual contributions of our team members and their hard work and dedication to the agency. Our January 2019 Biannual, in particular, was noteworthy as we had a few staff announcements we were excited to share.

Identity is proud to announce four members of our team, who have shown exponential growth, received promotions to start the new year off strong.


Lindsay Wyskowski – Account Manager

Lindsay plays a critical role on teams Hudsonville Ice Cream, Kraemer Design Group and many others. After coming to us by way of USA Triathlon a few short years ago, Lindsay has brought strategic horsepower, enthusiasm and creativity to every client initiative she has touched since joining Identity.

Michael Olson – Senior Digital Designer

Michael’s fingerprints can be found on every digital design and website project that has moved its way through our agency. Last year alone, he helped lead the digital efforts for the award-winning ROSSETTI campaign and launched more than a dozen client websites.

Kelsey Cleary – Account Executive

It’s not uncommon to find Kelsey in studio with clients SEA LIFE Michigan Aquarium, Green Oak Village Place or LEGOLAND Discovery Center Michigan on a weekly basis. She has displayed incredible hustle this past year and we’re excited to see her grow in 2019.

Kathy Laing – Senior Graphic Designer

There is no better way to say it: Kathy is a straight up creative muse. From illustrations to infographics, she has brought an amazing creative eye to countless client projects.

Congratulations to these well deserving and talented members of our team. I’m so privileged to work with you every day, and I’m inspired by your commitment to delivering great work on behalf of our clients.

I can’t wait to watch what you will accomplish in 2019.