Identity Wins 2026 PRNEWS Platinum Award for Consumer Products & Retail Campaign of the Year

Identity has won the 2026 PRNEWS Platinum Award for Campaign of the Year: Consumer Products & Retail, recognizing our work with Hudsonville Ice Cream and Little Debbie Ice Cream to launch Little Debbie Ice Cream Sandwiches nationwide.

The campaign also received honorable mentions in Product Launch: Consumer, Campaign of the Year: Restaurant/F&B and Campaign of the Year: B2C.

I’m incredibly proud of this recognition. But more than that, I’m proud of what it says about the agency we are continuing to build.

Building an Agency Known for Delivering Meaningful Outcomes

At Identity, we want to help our clients solve complex business problems, find the right opportunities worth pursuing and bring together the strategy, creativity and execution required to create a real, meaningful outcome.

That requires people who can see around corners, know how to connect disciplines and take ownership of the work from the first conversation through the final result.

The Little Debbie Ice Cream Sandwiches launch is a strong example. It began with an exciting product and two beloved brands. But turning that opportunity into a successful national launch required an integrated public relations program that could build awareness, create enthusiasm, engage the right audiences and help drive consumers to retail.

Our team brought earned media, organic social media, creator partnerships, paid social media and owned content together around that objective. The result was more than 220 media mentions, an estimated media audience of 1.3 billion and more than 25 million Instagram and TikTok impressions. Most importantly, the products became best sellers at major national grocery retailers.

That is the kind of work we want to be known for: results that make people raise an eyebrow — and maybe even make their heart flutter.

One of One

We have been intentional about the kind of agency we want Identity to become.

Beyond being recognized as Michigan’s largest and best independent PR firm, we are building one of the country’s most effective communications agencies while remaining distinctly Identity: ambitious, accountable, entrepreneurial and deeply invested in our clients and our people. We call that vision One of One.

This award represents the kind of work our teams are capable of when strong client partnerships, a clear strategy and exceptional execution come together. It gives us even more energy for what comes next.

I’m grateful to Hudsonville Ice Cream and Little Debbie Ice Cream for their trust, and I’m proud of the Identity team for delivering an integrated consumer PR campaign that stood among the best in the country.

Post Summary: Identity Wins 2026 PRNEWS Platinum Award for Campaign of the Year

• Identity won the 2026 PRNEWS Platinum Award for Campaign of the Year: Consumer Products & Retail.
• The award recognized Identity’s work with Hudsonville Ice Cream and Little Debbie Ice Cream on the national launch of Little Debbie Ice Cream Sandwiches.
• The campaign also received three honorable mentions across consumer product launch, food and beverage and B2C categories.
• The program generated more than 220 media mentions, an estimated media audience of 1.3 billion and more than 25 million Instagram and TikTok impressions.
• The recognition reflects Identity’s focus on integrated work that creates meaningful business outcomes for clients.

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