This week, the largest newspaper in Michigan—The Detroit Free Press—unveiled a new website.
When I visit the site, I’m whom the newsroom generals leading the “Web Wars” were targeting. Their orders? Get me to stay there as long as possible and get me to come back.
With newspapers launching attractive websites, informational email blasts and other “techie” bells and whistles, it makes the days of the morning paper and a cup of coffee seem almost as archaic as the yellow pages.
Even local TV stations are pouring efforts into their websites–forget tuning in. They want us to log on and download. As long as I’m on their website at 3 p.m., it’s OK if I watch E! News on cable at 7 p.m.
In the same month, the behemoth of newspapers—The New York Times—announced it will cut 100 newsroom jobs. As quoted in the article about the cuts, the executive editor says, “the lowest hanging fruits are gone and so are some of the higher-hanging fruits.” He suggests that the cuts could not help affect the newspaper’s journalism.
As a reader, I just hope that fewer reporters doesn’t change the breadth and depth of writing. In my opinion, for some outlets it has–not enough bodies, too many wire stories, too much generic coverage. On the other hand, never before can I consume news 24/7, watch a video from a live press conference, hear an expert commentary and see a 3-D image. It’s exciting to see what’s next.
The real question is who’s really in the spotlight– the up and coming savvy reporter or the next wave of technology. Stay tuned (or logged in).