From Our Political Desk…
By: Mark Winter
In case you hadn’t heard, our own Brandon Chesnutt served as a social media voice for a politician last week. Here is a portion of his recap:
When I finally got the chance to get my hands dirty, I found a lot of similarities in the tactics used for building corporate social media strategies, with measurable short-term and long-term goals guiding our efforts. However, since we were talking about social and economic issues instead of products and services, we needed to tread lightly.
Our initial strategy sessions involved discussing how to set our social media “tone” early, ensure transparency, quickly influence reactionary conversations, thank die-hard supporters and engage skeptics. You know… the good stuff.
However, the big X-factor in our strategy planning was that our team would be mobile for nearly the entire day. Yep. We had ourselves a caravan.
After my day-long, 450-mile road trip, with stops all over Michigan including Detroit, Fraser, Southfield, Royal Oak, Lansing and Holland, I took away a few pointers when it comes to working social media on the road. Don’t think of these squarely as suggestions for those in politics. These might help with major corporate announcements and activities where traveling and updating on the fly is necessary.
Read the whole thing for his tips on how to be a mobile social media correspondent.
You can follow the Twitter feed in question @hoekstraforgov.
UPDATE: Roll the tape…
