Seth Godin recently spoke before an innovation group to tout his new book, Linchpin. The topic of the talk was "Are You Indispensable?" His criteria was thought-provoking and right on-target. Check out Business Week's Innovation blog to see if you would pass the test.
Updating To Google Analytics 4: Why You Should Make The Change Now
Google Analytics 4 is Google’s newest website tracking platform. Here's what you need to know about how GA4 works and why your company needs to make the switch now.
Super Bowl Commercials We Love
As PR pros, we turn a keen eye to the highly anticipated Super Bowl commercials to see how brands use this huge platform to launch a new product, send a heartfelt message or make us laugh so hard we can’t help but share it with our friends and followers.