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Seth Godin recently spoke before an innovation group to tout his new book, Linchpin. The topic of the talk was "Are You Indispensable?" His criteria was thought-provoking and right on-target. Check out Business Week's Innovation blog to see if you would pass the test.
Google Analytics 4 is Google’s newest website tracking platform. Here's what you need to know about how GA4 works and why your company needs to make the switch now.
As PR pros, we turn a keen eye to the highly anticipated Super Bowl commercials to see how brands use this huge platform to launch a new product, send a heartfelt message or make us laugh so hard we can’t help but share it with our friends and followers.