- We, Identity --
- Create masterful stories,
- drive digital conversations,
- and shape compelling brands --
- to move companies forward.
Identity is an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States.
We build and deploy strategies that educate, create awareness, drive credibility and engage audiences—elevating company leaders to industry icons; transforming unknown organizations to household names; and opening uncharted markets to entirely new categories.
Our team, in sync with yours
Media Relations & MarketingWe develop and execute the media relations strategies that get—and keep—companies noticed.get the scoop
Social MediaWe build holistic social media programs that drive online brand awareness and action.#Moreinfo
CreativeOur in-house creative team generates dynamic visual content that defines brands.See the big picture
Identity ensures that my insights remain top of mind with national media decision makers. From press announcements to industry trade interview opportunities, Identity leverages their relationships and deep understanding of the media process to share our company messaging with critical audiences.— Robert Habeeb, CEO, First Hospitality Group, Inc.
We’ve greatly increased the visibility of our company through their strong and consistent media outreach. Coupled with their expertise on social media strategies and event execution, they’ve become a critical partner to our internal marketing team in delivering success. Their work has led to measurable sales within our brands.— Mark Schostak, Executive Chairman, Team Schostak Family Restaurants
I cannot place a value on the amazing returns we have realized from our great partnership with Identity during the past 16 years. They get us and know the industry. Their relationships with the media are beyond compare. And, they consistently deliver outstanding results month in and month out.— Yaromir Steiner, Founder and CEO, Steiner + Associates
Identity’s expertise has made them a true partner. From creating our logo and brand materials to positioning us as the preeminent leader in our field by way of press events and media opportunities, they have been a critical player in our firm’s visibility.— Stuart Sklar, Shareholder, Fabian, Sklar & King, PC
When we first started working with Identity, they did not have a client in the health care and rehabilitative space. From day one, however, they were committed to learning the ins and outs of our industry. They have fully immersed themselves in the rehabilitative world, learned to write and speak in our voice, and through their ongoing media relations efforts, have helped us to communicate our story and our differentiators to our key audiences, ultimately raising our profile and demonstrating our credibility.— Polly Swingle, President & CEO, The Recovery Project, LLC
we love what we do
We are driven by our ability to deliver great work. Here are a few examples of how we partner with companies of all sizes to make an impact and leave a mark.
what we’re talking about
Why it’s Worth Pitching Media During the Holidays
The holidays are the best time of the year to relax and recharge your batteries. While most clients tend to be busy with their own holiday initiatives, that is not necessarily the case for the…