BINGHAM FARMS, Mich., April 14, 2009 —Bingham Farms, Mich.-based Group Associates, Inc. has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide public relations support and counsel. The announcement was made by firm principal Mark Winter.
Group Associates is a nationwide leader in proprietary benefit management solutions, offering companies resources to meet their benefit administration and brokerage needs. Founded in 1986, Group Associates offers a variety of flexible and cost-effective programs to improve a company’s bottom line and allocate resources efficiently.
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Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich.
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