Badger Launches New Freight Tracking App
By: Rachel Bonello
Badger Freight Tracking provides the first ever ability to track freight and fleet across a variety of logistics platforms in real time across North America
TROY, Mich., July 8, 2015 – Troy, Mich.-based Badger has announced the launch of its first-to-market logistics management app, Badger Freight Tracking, that provides a reliable, timely and hassle free freight tracking system for shippers, third party logistics management providers, brokers and trucking companies. Badger founder and CEO Parker Stallard made the announcement.
Badger Freight Tracking features an “open shipment dashboard,” which allows the user to view an overall display of the shipping process. The app provides a simple, elegant and responsive user interface to allow for clients to easily view their entire supply chain in transit. This display includes everything from the shipment’s origin, destination and completion to its schedule, delays and automatically updated delivery ETAs. All in the form of real time updates sent directly to the user’s mobile device. Simply enter the shipment’s details to receive an original Badger ID number and shortcode, and send it off to the assigned shipment driver.
“The Badger app is a complete game changer in the logistics industry,” said Stallard. “There was a drastic need for the ability to access real time data throughout the freight and fleet process, and Badger offers that and so much more to increase overall efficiency across the entire supply chain.”
Users can filter the freight tracking display by customer, carrier, origin and destination. All freight deliveries within the app can be viewed on a map, and users have access to full contact information and shipment properties at the touch of a button. Drivers can download the free Badger App onto their phones, while managers complete a fast, two-screen sign-up for unlimited access to Badger’s revolutionary freight tracking system.
In an industry where expensive technology serves an unprecedented need, Badger’s app-based solution allows organizations to upgrade their existing freight tracking system at a fraction of the cost.
“Similar tracking systems can cost thousands of dollars per year, but Badger creates a smart solution as a more efficient mobile tracking option,” Stallard explains. “We believe shipment tracking should be simple, affordable and available to everyone for every shipment.”
The Badger Freight Tracking app was founded and funded by Badger, and developed and designed by Detroit-based Detroit Labs and Royal Oak, Mich.-based iWerk. BMK Solutions managed the business intelligence and integration. For more information about the Badger Freight Tracking app, please visit www.badgersolution.com.
Badger, a Troy, Mich.-based logistics data firm, is the home to Badger Freight Tracking, a revolutionary freight and fleet tracking mobile app for logistics professionals, that provides an easy, accurate and affordable solution to freight and fleet tracking for any collection of shipments across North America. For more information, visit www.badgersolution.com.
Contact: Rachel Bonello