BINGHAM FARMS, Mich., May 28, 2009 — Troy, Mich.-based 4Gen Consulting, LP, has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide public relations support and counsel. The announcement was made by firm principal Paul Kesman.
4Gen Consulting is a national and international leader in implementing business improvement strategies. Founded in 2002, the firm’s mission is to provide clients with the delivery of best practices, integrated delivery approaches and methods, and highly qualified business consulting resources. 4Gen possesses three core competencies—business improvement, IT business management, and program design and delivery.
Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich.
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