Illuminating Concepts Retains Identity

, Posted on Aug 15

FARMS, Mich., August 15, 2009—Farmington Hills, Mich.-based Illuminating Concepts has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide branding, marketing and public relations support and counsel. The announcement was made today by firm principal Tom Nixon.

Illuminating Concepts, an internationally renown lighting design consultant responsible for designing and implementing lighting solutions for some of the world’s most recognized brands, looks to Identity to provide national and international publicity in the government, real estate and homeland security sectors. The company has also engaged Identity to support and manage the rollout of an exciting new and patented product with urban planning, municipal, energy management, homeland security and new technology implications.

Founded in 1981, Illuminating Concepts is one of the world’s largest lighting design firms, providing full service design and implementation of award-winning lighting systems for architectural, retail, environmental and theatrical applications worldwide. Broad experience creating stimulating, impactful and memorable experiences for some of the world?s most recognized brands has evolved the firm?s range of services to incorporate multimedia systems, audio systems, interactive features, special effects, water features and all-encompassing control solutions. For more information, please visit

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit