First Preferred Mortgage Company Retains Identity

BINGHAM FARMS, Mich., September 15, 2009—First Preferred Mortgage Company, a Port Huron, Mich.-based full service mortgage banking company, along with its wholesale mortgage unit, Michigan Mutual, Inc. have retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide public relations support and counsel. The announcement was made today by firm principal Mark Winter.

First Preferred Mortgage Company, with offices in Bingham Farms and Southfield, has been a family-owned and operated company serving the Midwest for nearly 20 years. The company has more than 145 employees and provides home loan and refinancing services. They will close nearly $1 billion in loans in 2009.

Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit identitypr.com.