Group Associates, Inc. Retains Identity

BINGHAM FARMS, Mich., April 13, 2009 —Bingham Farms, Mich.-based Group Associates, Inc. has retained the services of Bingham Farms, Mich.-based Identity Marketing & Public Relations to provide public relations support and counsel. The announcement was made by firm principal Mark Winter.

Group Associates is a nationwide leader in proprietary benefit management solutions, offering companies resources to meet their benefit administration and brokerage needs. Founded in 1986, Group Associates offers a variety of flexible and cost-effective programs to improve a company?s bottom line and allocate resources efficiently.

> Identity Marketing & Public Relations is a full-service agency specializing in business-to-business communication strategies and programs. Industry segments serviced by Identity include professional services, insurance, real estate, hospitality, automotive, technology, financial and manufacturing. Identity is headquartered in Bingham Farms, Mich. For more information, visit identitypr.com.