With more than 25 years of PR, marketing and brand strategy experience in Detroit, there is no one that better understands Michigan’s media, business and consumer landscape.
Identity works with consumer and B2B companies looking for increased brand visibility in Detroit and across the country.
As their Detroit PR Firm partner, we leverage our in-depth expertise and trusted relationships with journalists, media decision-makers, content creators and influencers to create major headlines and big spotlight moments. We’ve worked with every publication, TV station and digital outlet in the state of Michigan, and have an acute understanding of what works in Detroit’s unique media environment.
As a full-service Detroit PR agency, our PR-led capabilities allow us to deliver recommendations across all areas of communications, from maximizing advertising spends to navigating crisis moments, ensuring we connect with the right customers and clients. That’s why more than 100 companies and organizations, including many in the state of Michigan, trust us to lead their communications programs.
Identity also has a proven track record for helping national and international brands break into the Detroit. We have helped consumer and B2B brands launch locations and new offices, roll out products, activate spaces and announce acquisitions throughout Detroit and the entire state of Michigan.
From managing day-to-day communications efforts to tackling complex media and PR moments, Identity is the perfect Detroit PR firm to help you elevate your visibility, awareness and business impact in Detroit and beyond.








WHO WE WORK WITH








WHO WE WORK WITH
















What We're Known For
Companies hire Identity as their Detroit PR agency to help accomplish unique communications goals and business objectives. Our PR areas of expertise include:
High-Impact PR Awareness in Detroit
We are experts in generating valuable, attention-grabbing PR opportunities and media coverage in Detroit and throughout the state of Michigan. Our successes range from new product and service launches to the opening of exciting retail and hospitality concepts in-market.
Regional, National and Global PR Moments
We help Michigan-based companies raise their profile among customers, clients and industry decision makers around world. We deploy a variety of proven strategies ranging from potent thought leadership moments and expert commentary opportunities to product announcement moments and content creation programs.
Crisis Management Counsel
We’ve served as a guiding hand and expert counsel to those facing brand-defining moments. Our team works behind the scenes and has supported Detroit and Michigan-based companies navigate the most visible business and emergency crisis moments.
Full-Service Marketing Services
In addition to expert Detroit PR and media relations strategies, we design and execute full-service marketing and communications programs, including social media, creative, content development, growth marketing, website design, branding and more.
Where You’ve Seen Our Detroit PR Clients
What Our Clients Say
More of our
work in action

Developing a PR Strategy That’s Signed, Sealed & Delivered
With the strategic counsel and expert guidance of Identity, Motown Museum has generated significant industry headlines.

Building a Brand for Michigan’s 4th Largest City
Identity worked with the City of Sterling Heights to build and launch its resident attraction and economic development marketing campaign.
IT’S TIME TO
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