Identity
  • About
    • Who We Are
    • Culture
    • The Identity Way
    • Careers
    • Internship Program
  • Team
  • Capabilities
    • Overview
    • Modern PR Mix
    • Our Process
  • Expertise
    • Detroit
    • Chicago
    • Real Estate
    • Professional Services
    • Retail & Restaurants
    • Hospitality
    • Automotive
    • Attractions
    • Technology
    • Education
    • Nonprofit
    • Cannabis
  • Case Studies
  • Blog
  • Contact

The Power of Twitter


By: Andrea Trapani

Still a Twitter hater? Not me…I’m a believer.

It was two days ago that I began to see the future (and existing) potential of the power of Twitter (the microblogging social networking site that is taking the Web 2.0 world by storm). I heard the tail end of a news report on the radio, and wanted to confirm that what I thought I heard was correct. It was a big story, so I knew most of the local media would be covering it. But I wanted to know NOW. (I must’ve been raised on MTV.) I wasn’t about to wait another eight whole minutes for the next radio update. So I thought, “How can I find out immediately?”

I didn’t jump on the Internet and go to a website of a local news outlet, conduct a keyword search, and hope for the relevant results. That’s so 2006. I picked up my phone, opened the Twitter app, and did a quick scroll. Sure enough, two of the media outlets I’m following on Twitter had the answer right away. I clicked on the link they provided and got right to my story.

We thought news-on-Web was a departure for newspapers. How different is this? Twitter is immediate; it’s faster than now. Twitter is direct, and categorized into small, digestible, byte-sized bits of information. It’s easy, and portable, and even fun. Kudos to both of my hometown newspapers for embracing it and effectively maximizing its value.

So, color me a Twitter-phile.  And, yes, call me a geek.

Previous Post Next Post

recommended posts

August 09, 2022
Measuring Your Employer Brand Successes
May 03, 2022
How to Use Earned Media as a Recruitment Tool
MORE BLOG POSTS
Identity
  • Sitemap
  • Privacy Policy

Our site uses cookies. To find out more about the cookies we use, see our Privacy Policy.