In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller.
One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting:
- There was a 25% increase in the number of Fortune 100 companies using the four major platforms researched (Facebook, Twitter, YouTube, corporate blogs and microblogs).
- Twitter is emerging as the predominant social media platform used by corporations.
- The average number of followers per corporate account increased 241% in the last year.
- 36% of corporations maintained blogs.
Check out the full report below.