30 Seconds of Super Bowl Spotlight
By: Mark Winter
The countdown to Super Bowl XLIII has officially begun…that means lots of hot wings, plenty of beer and the best (hopefully!) commercials of the year. The popularity and prestige of advertising during the Super Bowl is astounding. In 2008, the average cost for a 30-second spot during the game went for $2.7 million – that’s a ridiculous $90,000 per second. And, despite the current dismal economy, the cost of a 30-second ad went up to a cool $3 million for this year’s game. The crazy thing is, these high-priced time slots still sold this year. As of January 19, only about six of the 67 game ad slots were still available.
It may seem like an exorbitant amount of money to drop for one tiny ad, but the companies who are willing to foot the bill can take comfort in the knowledge that 97.5 million viewers watched Super Bowl XLII last year. Let’s take a look at one of the favorite’s from 2008…
As one of the many viewers who watches the Super Bowl every year for the hilarious commercials and the halftime show (which is generally atrocious), I’m looking forward to seeing what this year’s big spenders do with their 30 seconds of Super Bowl spotlight.