Just yesterday Starbucks publicly unveiled its new logo with one very big change – it dropped its name. An article in USA Today mentions that the name drop was a strategic move that will enable Starbucks to expand its market beyond coffee into new areas and more international markets. I’m not sure I’m loving the new look…what do you think?
Both Nike and Apple have successfully done the no name logo, but I think their success is partially because of the simplicity of their logos. Is the Starbucks nymph strong enough to stand on its own with the likes of Nike and Apple?