Speaking of blogging

Has anyone else noticed how reporters are increasingly being asked — or are volunteering — to wear two hats nowadays? In addition to filing copy for print or Web, reporters across all beats seem to have media-sponsored blogs. From sports reporters to business writers, the line is continuing to blur between journalist and blogger.

I frequently see bloggers filing “stories” exclusively for their blogs on topics that might not otherwise fit in the print editions of the newspaper or online. Or, a reporter might expand on a piece that he or she writes for the newspaper, and open that piece up to reader comments. And you see the blogs, Web sites and newspapers cross-promoting one another all the time. Keeps our media friends very busy, I’d say.

Just another way our industry is evolving…and yet another opportunity to position our clients.