Following our recent post listing the 25 most frequently asked questions with respect to social media, to which (all) the answer was no, the series returns…by popular demand.
So here is our quick list of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding YES!:
1 – Is social media merely one component of my company’s overall marketing strategy?
2 – Is it also a component of my HR, internal communications, branding, advertising, customer relationship management, public relations and client service functions?
3 – Is 2010 the year we should get on board (if we haven’t already)?
4 – Is there a “wrong” way to do it?
5 – Is simply transposing my marketing strategy and tactics onto social media platforms a bad thing?
6 – Should my company have a social media policy (and fast)?
7 – Should corporate leadership have a seat at the table, even if they’re not the ones who will be the voice of the company online?
8 – Is one-way communication (aka “broadcasting”) a no-no in the social realm?
9 – If 80% of my content generation focuses on me, my company, it’s products/services, and why we’re great, is that too much?
10 – Many of my employees are already on LinkedIn, Facebook and Twitter, but my company doesn’t want to participate. Does that mean we are “in” social media (in a way)?
11 – Should our company’s Web presence be in tip-top shape before we get started?
12 – Do I REALLY need to monitor the Web and social media conversations for as long as 30 days before I even develop a social strategy?
13 – C’mon…there’s MORE to social media than Twitter, Facebook and LinkedIn?
14 – I don’t have a budget for a professional videographer, editing team or my own post suite. I can still do social video?
15 – People will talk back to me and my company? And that’s a GOOD thing?
16 – This has something to do with search engines and gaining a share of the competitive voice online?
17 – Search engines are actually categorizing this stuff and returning the content in search results?
18 – Won’t people say negative things about me in social media? (This is practically a repeat from our NO list, but the answer is also yes…you need to live with this as a possibility, and develop a strategy as to how and when you will respond.)
19 – Are there free and low-cost tools available to help me monitor, compartmentalize and participate in online conversations?
20 – I can see the B2C applications for social media, but are there opportunities for stodgy ole’ business-to-business firms as well?
21 – Will this help personalize my company and allow me to forge stronger relationships will my varied set of constituents?
22 – Should there be one or a few “sheriffs” in my organization who drive the process, execute on strategy and facilitate conversations?
23 – Is social media strategy tied in any way to our company’s overall business plan?
24 – It sounds like there is a low barrier to entry, but a lot of opportunities to screw it up. True?
25 – You’re saying the specific technologies (Twitter, Facebook, etc.) should be the LAST thing we consider when developing our social media strategy?
Got any more? Fire away in the comments section!