Social Media FAQs...NO!

A quick list of the 25 most frequently asked questions with respect to social media, to which (all) the answer is a resounding NO:

1 - Will this increase my sales, directly?

2 - Can you (my agency) do this all for me?

3 - Will I see results in 30 days?

4 - Isn't it all about selling and marketing?

5 - Should I just talk about how great my company and/or new product or service is?

6 - So, what I'm doing is sending out "status updates"?

7 - Can I expect to have thousands of fans for my B2B professional services firm on Facebook?

8 - Should I blindly contact everyone I know (and even those I don't) and ask them to follow or fan me?

9 - Our website isn't that great. Can we get started anyway?

10 - Should I ignore negative interaction and delete negative comments on my blog?

11 - Can't this just replace traditional marketing, advertising and PR? OR: Can this be separate from our public relations efforts and strategy?

12 - Should our CEO be the face of the company and do all the tweeting, blogging, etc.?

13 - Is this easy?

14 - Isn't it free?

15 - I don't have time. Is 15 minutes a week enough time to devote to this?

16 - I don't want to jump bandwagons...isn't this just a fad?

17 - Aren't we running a huge risk, putting ourselves out there to the public?

18 - Isn't it dangerous to let our employees talk about our company online?

19 - Won't people just say negative things about me in social media?

20 - Can't I just stay controlled and guarded of my brand by not participating in online conversations?

21 - When you say "social media," you're talking about Facebook, LinkedIn and Twitter, right?

22 - Can't I just tell my employees there is a strict no-social-media policy?

23 - Is blogging once a month or so enough?

24 - Do people really care about what my company or I is doing every few minutes?

25 - Is social media a marketing panacea?