We can’t stress enough that when it comes to media relations both the right time and the right message are imperative to ensure a story resonates with the targeted media outlet. If a story isn’t obtaining the “desired” play, the timing may be off, or the message should be tweaked to become more relevant, more timely and have a greater impact on the desired audience. The variables with the media endless.
Quite simply, results are generated with the media when the two are properly aligned. That’s the great part of media relations campaign. The risk is not for the weak of heart, but the reward gained in a meaningful media placement is priceless.