July 18, 2008
re: publishing in the digital age
Two clips for those unfamiliar with Dave's reference to the awesome customized advertising from Minority Report.
Adapt and Evolve - How Best to Handle Change
When a co-worker gets a new job, a friend moves out of the state, new relationships begin or old relationships end, your world can feel a little out of control. When the Dow plunges, companies re-structure, budgets change or crisis strikes, your client accounts can take the same overwhelming role. It's times like these when I have to remind myself that change is the only constant. It may seem simple, but I think everyone must harness an important skill to deal with the constant changes bound to occur, and, PR pros especially, must own it. So how do we handle so much change so fast? We must learn to adapt.
Beating the Block...Writer's Block
As an English major in college, I spent a good portion of my time writing papers. Papers about books I'd read, how strange my family is, Disney World, why pre-1600 literature is riddled with sexual innuendo...you name it, there is a good chance I wrote a paper about it. One would think that with that many written projects under my belt, writing would come naturally to me by now. To some extent, that's true. Unfortunately, I don't write as often as I used to, so I've definitely gotten rusty. In the midst of the day-to-day distractions, the dreaded mental incapacitation that plagues so many seeking the written word sets in—writer's block.