Re: 30 Seconds of Super Bowl Spotlight
By: Mark Winter
Crain’s Detroit Business notes today that, predictably, the auto makers are sitting this year’s game out.
Hey, just like the Lions!
“GM’s decision not to buy an in-game ad was made back in September, and was primarily driven by the fact that we did not have a major vehicle launch that aligned with (the Super Bowl),” GM communications manager Kelly Cusinato said in an e-mail to Crain’s. “This made it hard to justify the ROI for an ad this year, especially as we continue to reduce budgets and scrutinize all our promotions.”
For me, personally, it’s been a few years since I’ve been impressed with the Super Bowl ads. I remember when they were….what’s the word?……funny, for example.
What do others think?