Chapter 21 in our book of PR don’ts:
Go to Washington with your hat out, asking for taxpayer loans, by way of your lavishly expensive corporate jets:
Instead, the chief executives of the Big Three automakers opted to fly their company jets to the capital for their hearings this week before the Senate and House — an ill-timed display of corporate excess for a trio of executives begging for an additional $25 billion from the public trough this week.
Yes, yes. They will protest that this is how business gets done at the C level of Fortune 100 companies. To which, many will respond, “Yeah, we get it…and that’s the problem.”
From a public relations standpoint, appearances are everything. (Well, most everything.)