PR’s “Remarkable Renassiance”
By: Andrea Trapani
From the Council of PR Firm’s The Firm Voice, some interesting insights from Sir Martin Sorrell, explaining the reasons why PR is enjoying a renaissance in the last three years:
- First, the growth of social media, a natural territory for Public Relations
- Second, the unstoppable rise of China, India and other nations
- Third, the need for internal communications in changing companies
- Fourth, the lack of public trust in companies and government
- Fifth, the increasing ability to assess data and measure performance
- Sixth, the rising cost of television advertising
And to our earlier posts, regarding marketing in a downturn, he goes on to say, “”There are those who argue that the Public Relations industry is counter-cyclical. It should flourish in a downturn.”
