web traffic google analytics 4
crisis communications lessons from NFL fumble
maximizing pr in 2023
dark side journalist to PR

January 17, 2023

Updating To Google Analytics 4: Why You Should Make The Change Now

Google Analytics 4 is Google’s newest website tracking platform. Here's what you need to know about how GA4 works and why your company needs to make the switch now.

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January 3, 2023

Crisis Communications Lessons from an NFL Fumble

Crisis communications lessons can be found everywhere—and especially in rapidly evolving, breaking news situations.

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December 19, 2022

3 Trends We’re Watching in 2023

There’s no way to predict what will happen in 2023. But if you aren’t investing in PR, you’re missing an opportunity to put your best brand foot forward. 

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December 8, 2022

Joining the Dark Side: A Journey from Journalist to PR

Journalists can’t cover a story if they don’t know it exists. One former reporter shares his experience transitioning to a career in PR and how the lessons learned make him a better partner to media.

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November 21, 2022

What To Do About Twitter

Unless Twitter serves as one of your marketing program’s top traffic or engagement drivers, it might be time to “quietly quit.”

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