• Identity has been highly involved in the commercial real estate business and real estate public relations since our founding more than 20 years ago. Our first clients were real estate developers, many of which are still clients today.

    A Changing Real Estate World

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  • One of the most charming, historic and beloved hotels in the country is Grand Hotel on Mackinac Island. The famed resort has welcomed celebrities, presidents and families and more to enjoy a classic American summer. When the historic resort sought fresh visibility for their 132nd season, they turned to Identity to forge the right relationships, tell the right stories, and connect with the right audiences to ensure a vibrant and delightful year.

    From new and unique activities at the resort to showcasing prestigious awards and telling the stories that truly matter to Grand Hotel and its’ audiences, our goal was to elevate the resort’s visibility in the media and beyond. Below is an outline of the strategic media relations, marketing and creative development work we accomplished for Grand Hotel in 2018:

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