• The Power of Visual Storytelling in News Media

    , Posted on Jun 20

    The ways in which we tell a story have changed drastically in the last few decades. Perhaps the best journalism evolution today is the ability to leverage more visually appealing ways to express the magnitude of a story.

    Technology such as drone footage, time-lapse videos, 3D photographs and social media snapshots allow us to convey more emotion, drama and detail to bring a story to life. As opposed to relying on words alone, we have so many resources at our fingertips to go one step beyond that and give readers a glimpse into the visual (and sometimes risky) world of impactful storytelling.

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  • As we gear up for another trip to Las Vegas for the annual ICSC RECon Convention, the Identity team has been hard at work coordinating countless media meetings on behalf of more than a dozen clients. While most attendees will be at RECon to work deals, we'll be connecting shopping center developers and managers, as well as leasing teams, with journalists and media contacts from the biggest news and trade publications covering the industry.

    While a PR and visibility strategy for RECon can take on many forms, we always try to focus on three key tenants when preparing our clients for the biggest real estate conference of the year. Here are a few tips we think you should consider when building your PR program for ICSC RECon.

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