• Coming off a strong 2018, Identity has continued to experience new and exciting opportunities, fueled by our incredibly talented team, great clients and our focus on delivering stellar work.

    In an industry that is constantly evolving, our team is thinking bigger and executing smarter. And it shows.  This is the ‘always wants more’ core value and growth mindset that has positioned our agency to lead not just here in metro Detroit , but across the state and the country. Our future has never been brighter and I couldn’t be more excited about what 2019 has in store.

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  • Pop-up retail marketing strategies

    Four Takeaways from the 2019 Ancillary Retail Expo

    , Posted on Jan 25

    Last week, I was lucky enough to escape the cold Michigan winter for a quick trip to Daytona Beach, Florida to speak at the inaugural Ancillary Retail Expo. Presented by our friends at France Media, the event covered the topic of ancillary income revenue streams in traditional and non-traditional shopping environments. Topics and exhibitors focused on specialty retail, sponsorship, pop-ups, marketing, experiential retail and entrepreneurship.

    With real estate and shopping center marketing a key part of our agency DNA, I jumped at the chance to share our insights, recommendations and predictions related to effective pop-up marketing. Additionally, I wanted to soak up as much knowledge as I could on ancillary retail trends and hot topics. Here are a few of my favorite tips and takeaways from the event:

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