Movie of the Week (Frenzied Waters)

By combining one of their most popular programs with the power of the world's most popular social network, Discovery Channel has come up with one of the coolest viral campaigns that I've seen in awhile.

Check it out for yourself at http://www.frenziedwaters.com.

NOTE:  To truly experience the campaign, it requires a Facebook profile and the acceptance of Facebook Connect.

Follow Frenzied Waters on Twitter - @frenziedwaters