Interested in a computer?… yadda yadda yadda

Microsoft, historically a text book example of outstanding branding, takes a gamble with its newest ad pitchman, Jerry Seinfeld.  True, for a certain demographic, quips from the Seinfeld sitcom live on — not that there’s anything wrong with that.  But for a company that breaks all barriers in technology, this ad seems, well, old.  Two older guys eating churros at a mall and trying on cheap shoes — mildly amusing, but it may put consumers in more of a mind to pop a Geritol than to upgrade their computer software.