According to a study by Ascend2, 82% of B2B and B2C companies use some form of email marketing technology. While social media and digital advertising may receive a lot of attention, email marketing has been routinely recognized for its ability to generate results. I’ve compiled several of my favorite trends, tricks and best practices to help maximize your organization’s email design and marketing efforts.
These are just a few of the ways to stand out and be more successful in your email marketing. The one thing that hasn’t changed, is testing. Always test your emails on different devices and use an email preview service such as Litmus to identify problems before distributing to your subscribers.