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Identity’s Brandon Chesnutt Wins SXSW Challenge


By: Nikki Little

Congratulations go to our own Brandon Chesnutt and his team of four that represented Team Detroit in winning the Chevy South By Southwest Challenge:

The team of four metro Detroiters who spent the last few days traveling to Austin, Texas, in a social media-fueled trek are the winners of a Chevy contest that rewarded the group who completed the most tasks and built the most Web buzz on the way.

Eight teams from across the country — all headed to SXSW, the world’s largest interactive Web conference — were given points by Chevy for challenges completed and the level of interaction their hometown had in the group’s trek.

The team reportedly had a little fun out there, in addition to all the networking and learning, mimicking the Internet-famous High-Five Montage from Funny or Die, among other antics. Courtesy of Team Detroit, we bring you this week’s Movie of the Week:

High-Five SXSWi 2010 – High-Five Montage Tribute from Henry Balanon on Vimeo.

See all of the Internet celebrities that they cajoled into participating in this farce here.

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