Identity Named to Crain’s 2025 Best Places to Work in Southeast Michigan

Great work starts with great people. When great people are given the space to soar, we believe that’s where great work happens. That’s why we’re proud to share that Identity has been recognized on Crain’s 2025 Best Places to Work in Southeast Michigan list—for our fifth consecutive year.

This honor underscores what we’ve known all along: when you cultivate an environment where people are supported, challenged and celebrated, extraordinary things happen.

What it Takes to Be a Best Place to Work

Each year, Crain’s partners with Workforce Research Group to identify organizations that go above and beyond in creating strong, people-first workplace cultures. The evaluation process is rigorous, weighing both employer practices and employee sentiment.

• 20% of the score is based on company practices, from PTO and benefits to training and DEI initiatives.
• 80% of the score comes directly from employee surveys, capturing insights on satisfaction, leadership, work-life balance and culture.

This year’s honorees reflect the best of Southeast Michigan’s professional landscape—organizations that understand success isn’t measured by revenue alone, but by the employment experiences, growth opportunities and well-being of the people who make that success possible.

For Identity, being included among the 92 Best Places to Work in Southeast Michigan is a reflection of our ongoing strong commitment to building a workplace where top industry talent thrives, culture flourishes and clients win as a result.

Our Vision in Action

This recognition arrives at a defining moment for our agency. Guided by our Identity 2025 Vision—to be the agency to beat in Michigan and the Midwest—we’ve leaned into two central commitments: delivering bold, boundary-pushing work for our clients across the state, nation and world and fostering an innovative, future-focused culture for our team.

As we prepare for our next vision–Identity 2030, our strategic plan for the next five years, our recognition by Crain’s reinforces that our investment in our people is not just paying off—it’s propelling us forward.

A “best place to work” doesn’t occur by accident. It’s the result of intentional choices, shared values and a genuine commitment to both personal and professional growth. Here are a few things that set our culture apart:

• Shared vision: 100% of our survey respondents are bought into our company vision and understand where our company is headed.
• Flexibility and balance: With our remote-first environment, we empower team members to integrate work and life in ways that maximize both productivity and well-being.
• Professional development: From ongoing training and mentorship to exposure to high-impact client work, we prioritize opportunities that help people grow their careers.
• Celebration and connection: Whether it’s team retreats, milestone celebrations or impromptu happy hours, we take time to recognize wins and strengthen our bonds.
• Innovation and collaboration: Every voice matters here. We encourage ideas at all levels, creating space for creativity to drive meaningful change.
• A people-first mindset: Above all, we believe that when our people thrive, our clients thrive.

These values aren’t just words on a page—they’re shared experiences, reinforced daily across the agency.

Primed for What’s Next

Awards like this don’t belong to an organization—they belong to the people who make it what it is. This recognition is a testament to the energy, creativity and dedication of our Identity Gamelovers. They show up every day ready to raise the bar. They challenge themselves to grow and achieve. The culture drives our industry-leading growth and performance. And, their accountability to each other and clients is inspiring to witness.

As we continue to grow, innovate, and build our Identity 2030 Vision, we’re proud to know that our people feel empowered, supported and excited to be on this journey with us. It’s been a journey of a lifetime. And, somehow, we’re just getting started.