How does it feel to be pitched badly?

Can a pitch that starts “I HAVE A HOT GOODIE FOR YOU I CAN MESSENGER TODAY!” get any worse?

It can, if it continues with:

Hey Honey – – – Long time, Hope you are well – – I know you are “down” with the whole blog community and thought I might have a sweet bone for ya.

Check out the hilarity on BusinessWeek’s blog. It’s interesting to read the comments from colleagues to get subtle tips of how NOT to deal with the media (e.g., “implied familiarity”).