Virtually every industry, and therefore every industry publication, is placing considerable emphasis on “green” initiatives. Sustainability…environmentalism…call it what you like; there’s no debating that the issue is foremost in the minds of many. Take a look at the past several issues of the trade publication you read most frequently, and notice the space and time devoted to issues of green.
This presents a tremendous opportunity from a PR standpoint, for companies who are in any way embracing sustainability. Whole industries have become environmental advocates; editors and reporters are sympathetic and open to interesting stories about green trends and news. Any company that is doing its part to preserve, clean or conserve has a story to tell…and likely a media outlet willing to listen.