Good Old Facebook

Facebook makes some changes to its design, and most of the Internet goes batty.

I don’t blame them, really. Why is Facebook messing with a good thing? If it ain’t broke, don’t fix it, right?

Most of the reaction I saw online was negative. “I don’t like it.” “Great, Facebook is Twitter now.” “I want my old Facebook back.” (In fact, you CAN have your old Facebook back.)

It seems like Facebook was in a frenzied rush to keep up with their second-largest competitor, even though they currently dwarf that competitor and are still enjoying dramatic growth. I don’t get why they are struggling to be something that they aren’t, and scrambling to be something that someone else already is. To me, it smacks of desperation at a time when calm is called for.

This now marks two questionable PR moves from Facebook in the last several weeks. And you know what they say in the news business…. “Three’s a trend.”