As many know, Dora The Explorer corners the market on entertaining toddlers, especially young females, with her bilingual skills and animal friends. This is not just a TV show, people but also a franchise that has launched everything from dolls to clothes to bubble bath and live theater productions.
So what’s the next logical step for Nickelodeon and Mattel? Spice her up, of course. Extend the brand.
As this article explains, if you want to tweak your brand, don’t forget the audience that has made it a success in the first place. Know what they want and what they don’t.