Free Media Training Tip
By: Andrea Trapani
Do the exact OPPOSITE of everything this man is doing:
1.) Continue to make yourself available for comment, only to note that you won’t answer any questions.
2.) Be as vague as possible, and don’t directly answer ANYTHING!
3.) Grant interviews, only to bristle at the audacity of each and every question.
4.) If being accused of something, try to implicate yourself through omission.
5.) Demonstrate a commitment to not cooperating with the press in all future interviews.
Do the opposite of all of that, and you’re on your way to Media Relations for the Pros.
