Communicating to your audience where they live — Newt’s Great Experiment
By: Andrea Trapani
It goes without saying that communication has changed considerably in the last five years. Businesses, however, are often slow to adapt their communication vehicles to their audience’s preference. A great lesson in addressing this challenge creatively and strategically is being offered by none other than Newt Gingrich.
This weekend, Newt will use Twitter to try and attract a younger audience’s interest in the crossing of the Delaware. George Washington will be tweeting the army’s progress and challenges. Whatever you may think of Newt Gingrich’s policies, he is a brilliant historian and understands that to bring history to life for a younger generation, one needs to meet them where they live.
If you’d like to learn more about this or to sign up for the tweets, here’s the link.