Coming up short
By: Andrea Trapani
How is it that some companies can take a 3-5 year approach when it comes to setting growth goals, yet cannot look past the next quarter when comes to marketing?
Marketing is a process, not an event. It should be strategic and carefully executed. If you are planning to start a newsletter, but are expecting for it to pay for itself on the first mailing, my suggestion would be for you to save your money and hire another sales person. If you are ready to invest in your marketing program, and in your business, make a minimum of a two-year commitment. Remember: Repetition is reputation.
