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Identity Expands Portfolio with 5 Industry-Leading Clients, Highlighted by Global Hospitality Leader Aimbridge

By: Lindsay Wyskowski

Identity is continuing its trajectory of significant growth with the addition of five industry-leading clients to its expansive and diverse client roster. 

Aimbridge Hospitality, headquartered in Plano, Texas, is a leading global hospitality company offering best-in-class hotel management services across a broad spectrum of franchised branded full service, select service, luxury hotels, destination resorts, convention centers and lifestyle hotels. Identity is responsible for media relations strategy and execution for Aimbridge, bringing greater awareness to its premium portfolio of more than 1,500 properties in 50 states and 23 countries, inclusive of pipeline.

“As experts in all aspects of real estate public relations, the hospitality industry has been a core vertical for Identity for more than 20 years,” said Andrea Trapani, managing partner of Identity. “Our partnership with Aimbridge represents our continued commitment to working with clients that are recognized leaders in their respective industries and working closely with them to elevate their messaging and their visibility, and lending a different level of strategic expertise at a time when brand communications are of utmost importance.” 

The agency also recently added to its portfolio:


  • Spartan Investment Group, a privately held real estate investment firm founded in 2014 and based in Golden, Colorado, specializing in the self-storage industry. With an unwavering commitment to creating value through values, Spartan’s network of over 5,000 investors have raised more than $140 million, to acquire nearly 60 facilities totaling 20,000-plus units and $458 million AUM across the United States—all in under a decade.
  • Bill Knapp’s, a national baked goods provider. With a lasting family legacy of convenience and quality since 1948, Bill Knapp’s earned a place on the menu for occasions of all kinds. The tradition continues today with longtime favorites like Celebration Cakes, an original Bill Knapp’s dessert, and new unique options like the best-selling Cornbread ToasterTops and Dunker Doughnuts. 
  • Pentastar Aviation, premier private aviation services provider in the United States for more than 50 years. Headquartered at Oakland County International Airport (PTK), Pentastar combines high-level aircraft maintenance and management with award-winning complementary and support services, including: private jet charters, comprehensive aircraft management services, award-winning FBO services, full MRO services, high-end in-house catering with Fivestar Gourmet and advisory services. 
  • SK Investments Group, a South Florida-based company with steady new market expansions since its founding in 2009. Its growing national portfolio features multifamily properties, SFR portfolios, affordable housing properties, commercial real estate, and residential and mixed-use communities. The group manages approximately 1,500 residential units and 3 development projects, most recently announcing a 34-acre mixed-use project in Pontiac, Michigan, which will include 1.5 million square feet of residential development totaling 1,200 units.  

As an award-winning public relations agency, Identity has been providing best-in-class public relations services since 1998, gaining a reputation as a leader in multiple verticals including real estate, hospitality, consumer brands and more. Identity’s award-winning team services more than 80 retainer clients and provided expert guidance and counsel for an additional 50-plus projects in the past year. The agency has been recognized nationally by industry publication Ragan’s as one of the country’s best public relations agencies to work for and by Crain’s Detroit Business as a “Cool Places to Work.”  

Identity is the driving force behind public relations, marketing and creative moments that leave a mark. By leveraging today’s Modern PR Mix—proven public relations strategies combined with best practices in marketing and creative design—we help our clients tap into the true value and power of strategic communications. Want to work with us? Get in touch.