Identity Hosts “Shift Gears” Speed Marketing and Networking Event

Integrated public relations firm offers expert marketing tips and advice 

BINGHAM FARMS, Mich., October 30, 2013 – Identity, a Bingham Farms-based integrated public relations firm, announced today that it is hosting an educational “speed marketing” event for companies interested in learning how to rev up their company’s messaging and marketing tactics in the new year. The event will take place from 6 p.m.- 8 p.m. on Nov. 13 at the Bingham Farms Office Center. Identity Managing Partner Mark Winter made the announcement.

Led by Identity’s team of disciplined public relations, marketing, social media and creative experts, the free event will feature three, 20-minute sessions about innovative strategies in each marketing specialty area that focus on how businesses can craft, refine and share their message to better target audiences locally and nationally. The evening will conclude with an interactive panel discussion about how these three areas can work in concert to build and support a company’s overall brand message and business goal.

“At Identity, our integrated public relations model allows us to understand each company’s mission and goals, and effectively craft their story and spread awareness of their brand to the right people at the right time,” Winter said. “During this educational event, we will share valuable and timely information with metro Detroit businesses about the tools necessary to ramp up their marketing efforts in 2014, paving the ways for a successful new year.”

The Bingham Farms Office Center is located at 30700 Telegraph Rd., Suite 1475, Bingham Farms, Mich. Cocktails and appetizers will be provided. For more information, or to register, visit https://identitypr.com/shiftgears.

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs.  Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit www.identitypr.com. 

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