Communicating to your audience where they live — Newt’s Great Experiment

It goes without saying that communication has changed considerably in the last five years.  Businesses, however, are often slow to adapt their communication vehicles to their audience’s preference.  A great lesson in addressing this challenge creatively and strategically is being offered by none other than Newt Gingrich.

This weekend, Newt will use Twitter to try and attract a younger audience’s interest in the crossing of the Delaware.  George Washington will be tweeting the army’s progress and challenges.  Whatever you may think of Newt Gingrich’s policies, he is a brilliant historian and understands that to bring history to life for a younger generation, one needs to meet them where they live.

If you’d like to learn more about this or to sign up for the tweets, here’s the link.