PR Daily had a great article today on 5 PR firms that you should not hire. The article itself was a great guide on the key things to look for when deciding the PR partner that is a right fit for your own needs.
One of the points the article addressed was the production of work that contains typos and errors, things that cannot happen in the PR world. There is a reason firms are hired to help companies identify, build and protect brands – expected expertise.
As the Michigan Help a PR Pro Out (HAPPO) champ, I was proud to host the first in-person HAPPO event at Identity last week in conjunction with PRSA Detroit. We had an awesome turnout (approximately 40 people)! Our event was part networking and part resume critique/workshop. Identity’s video extraordinaire, Taylor Hulyk, put together this fun video from the event:
In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There… Read more »
When is the last time your company and its key leaders went through a media training exercise? If you don’t know how to answer that question, you might be in trouble.
The importance of having completed a robust media training can best be described in a post by Identity Partner Tom Nixon from May 2009.
Once upon a time, it started with a man with a dream. Rick Snyder would take on Michigan…his self-proclaimed nerd-ism leading his gubernatorial charge. But how did he do it? Snyder raised his nasally voice and declared that Michigan’s economic trail of devastation would be reversed. With business credentials to back his claim, Snyder’s “nerd it up!” attitude soon became an army of empathic nerd supporters who “saw themselves” in this guy.
One extra step that most recent grads neglect to notice is the immediate need to network. Sure, sending your resume out to as many potential employers as possible is a good start, but ultimately, being able to form valuable relationships with other industry professionals is the best way to leave a mark.
